VISION DIRECT MARKETING (VDM) is the pioneer of bringing BTL concept in Pakistan. VDM was established by (late) Mir Hasan Mahmood and Shazia Mahmood in 1999.
Mr. Mahmood always aspired to bring innovation in conventional marketing practices. Being in business since more than 18 Years, VDM has worked with all the notable national and multinational brands in Pakistan. Our experienced and dedicated team has professional expertise in catering to different genres of BTL activation. Based in Karachi, VDM has a nationwide reach. It has successfully managed P&G's brand activations exclusively for seven consecutive years in southern region for all their prestigious brands.

We believe that no brand is small, it's the right campaign and marketing strategy which makes a brand successful. We build the ideas and experience to take your brand to the next level. Where everyone fails, we succeed and that's what distinguishes us from our competitors. We believe in innovation and creativity to add value in our client's mission. We work to make dreams become brands.

Are you ready to succeed with us

Mobile sampling of TUC Tizers at public spots in an interesting way to give consumers an enjoyable experience and generate word of mouth.

TUC Double Decker Bus moves around the city to tackle the Bewaqt Bhook of people. It stops at famous spots where people are welcomed to enjoy fresh TUC Tizer snacks with live music.

Reached 65,343 people at 24 spots across Karachi city.

Mobile sampling of TUC Tizers at public spots in an interesting way to give consumers an enjoyable experience and generate word of mouth.

VDM came up with the idea of setting up TUC Tizer Vending Machine with an interactive touch screen that allows consumers to prepare their own customized TUC Tizer.

TUC Vending Machine activity has been successfully executed at prominent malls and cinemas of Karachi, Lahore and Islamabad and repeat activities are scheduled for the year 2017.